The attractiveness, quality of stay and supra-regional appeal of a city center are significantly influenced by the external image of the stores and service providers. Advertising structures and their design are particularly influential in shaping the cityscape.

With the advertising and design statutes, Wolfsburg gives its city center its own visible identity, with which Porschestraße can present itself as a coherent quarter.

• Advertising on buildings in terms of size and placement
• Furniture, goods displays, stands, signs
• Seating in restaurants in terms of the materials used

The design statutes take into account both Wolfsburg's slightly Mediterranean style and the quality of the visitor experience. High-quality materials, discreet advertising and unobstructed promenades create an atmosphere of lightness and quality.

The result is a Porschestraße with a uniform and high-quality appearance that is appealing and at the same time reflects the high quality of the prospering retail location.